sometimes you just need a little nudge

At some point in your life, someone nudged you to get on a bike. Maybe you were two years old. Maybe it was last year.
Think about someone in your life who could benefit from doing something hard on two wheels. Someone who just needs a reason, a little encouragement, and someone to show up alongside them.


We'll cover the entries and the swag. You just have to do the nudging.
This year we're selecting one pair for each of our seven events. Seven nudges. Seven stories.
We all have someone in mind. Text them, call them, knock on their door. Apply Together Now.

Deadline: May 6th

Are you Experienced?

CHALLENGE ACCEPTED.

Frequently Asked Questions

  • Yep, and if selected we will reimburse your race entry.

  • Nope, while we love the in person dynamic, there are so many ways to support from afar.

  • To tell the story, we will need you to answer 5 short prompts “selfie-style” on your phone, send us a few photos/videos from your rides/prep, and be available for 10 minutes before and after the event. That’s it.

  • Yes - feel free to mention your preferences in the “Anything else you’d like to share” box at the bottom of the form. Don’t select any events you wouldn’t be stoked to be selected for though!

  • We are looking for a dynamic where one person is nudging and supporting someone to do something that is out of their comfort zone for one reason or another. Within that, just about anything goes.

  • Applicants will be selected by May 16th. We will email everyone not selected by this date as well.

  • This will be determined on a case by case basis.

The nudge

Let’s Work Together

Frequently Asked Questions

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

Follow Us on Social